Resources Library by ANA

Weblogs and the quest for trendsetters

Trendsetters' habits and behavior form the mass culture and help forecast the overall tendencies of market development. This presentation reviews the methods of revealing and studying trendsetters.The presenter analyzes current approaches toward the...

Catalogue: Consumer Insights 2005

Author: Serguie Cheikhetov

November 15, 2005

Mobile devices and consumer marketing

Mobile internet access is exploding, both in numbers of users and uses, as well as in the range of devices and technologies. This brings a unique set of new opportunities and challenges to consumer-focussed digital marketing, forcing us away from...

Catalogue: Consumer Insights 2005

Authors: Brenda Leeuwenberg, Olly Wright

November 15, 2005

The interaction between media, technology and youth (Spanish)

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005

Author: Nora D'Alessio

October 23, 2005

The interaction between media, technology and youth

This paper reflects the new relationships the young people of Latin Americans from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to Internet are establishing through this medium. The Internet has opened up a new world in...

Catalogue: Latin America 2005

Author: Nora D'Alessio

October 23, 2005

Television use by different generations of Internet users

Is time spent on the Internet at the cost of time spent in front of the TV set?In publications on the relation between Internet use and TV viewing, most analysts take only one point in time into consideration. This leads to misinterpretations.The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV

Authors: Marlies van Bergen, Paul van Niekerk

Company: GfK

June 23, 2005

How many of your users are actually unique?

Currently used techniques of unique user measurement are seriously flawed. This paper introduces a novel method for estimating the number of unique users in site-centric cookie-based systems.The authors believe this method may have great practical...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Magdalena Urbaska, Tomasz Fryderyk Urbanski

June 20, 2005

Researching the researchers

This paper examines usage and attitudes of market researchers worldwide to the Internet as a research methodology.Via a CAWI survey carried out in two waves, one in 2004 and one in 2005, market researchers themselves were interviewed about Online...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Katherine Allan, Nicolas Metzke

April 17, 2005

To build, or not to build? That is the question

After approximately a decade of evolution, the Internet has become an integral part of most people's lives. As a result, online market research has seen a substantial increase in market acceptance among businesses and the general public. At the heart...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Alex Gofman, Roseanne Luth

Companies: Luth Research, Moskowitz Jacobs Inc.

April 17, 2005

Conducting representative online research

Conducting representative online market research requires three preconditions: high internet penetration among the survey population; a reliable sampling frame (e.g., an access panel); valid sampling (and weighting) procedures.Based on experiences...

Catalogue: ESOMAR Panel Research Conference 2005

Authors: Mads Stenbjerre, Jens N. Laugesen

April 17, 2005